Why is that, you ask? Well…why don’t we just take a closer look at the following list of items involved in an “S.E.O. Special Offer Package” that was recently sent to us by an “Online Marketing Representative” for a “reputed and leading” India-based “S.E.O.” company whose name we’ll leave a mystery for now, shall we?
The aforementioned suite of “S.E.O.” services looked like this:
We begin with an “Audit & Roadmap,” where we dig deep into your existing site (or a site currently in development, in some cases), and compare its Content, Site Architecture and Inbound Links – the three pillars of SEO – to the very Whitest of “White Hat” SEO best practices. This process will show you exactly why you may not be getting the traffic and sales from the organic search channel that you deserve. The ensuing “Roadmap” will reveal exactly what you need to attack first – a target that usually includes either accidental or intentional SEO spam, but can also be just your ordinary, everyday, garden variety setup goof-ups, mistakes and miscues.
We then follow those steps up with an in-house seminar detailing all the “ins and outs” of SEO to the key stakeholders and decision-makers within your organization. During this time, we teach your crew how to incorporate SEO into the very fiber of their daily tasks – thus ensuring that you won’t need us, or any other SEO company for that matter, to return again for this level of review.
The best link builders? They’re down the hall getting coverage for your company. You may know them as your PR department. We just make sure that they know how to do it right – and how to do it with SEO in mind.
With over 25 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is no stranger to industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.