After all, the wildly popular and increasingly innovative micro-blogging social media platform we all know as Twitter recently entered into groundbreaking, game-changing digital advertising partnerships with a pair of big-time brands in the NFL and CBS. Both the NFL and CBS joined a handful of other networks and brands – including ESPN, Viacom, Fox and Ford – as part of the Twitter Amplify advertising program, which creatively allows broadcasters to embed videos in their Tweets, send them out in real-time and incorporate sponsors into the entire process.
On Oct. 24, the New York Times reported that Vivian Schiller, former chief digital officer for NBC News, was leaving The Venerable Old Peacock Network to serve as Head of News and Journalism Partnerships for the Young Bluebird Social Media Network.
Excited to join @Twitter as Head of News in January. Leaving @NBCnews at year’s end. Grateful to my beloved colleagues for 2+ great years.
In her new role at San Francisco-based Twitter, Schiller will oversee partnerships with news organizations like The New York Times, NPR and her most recent employer, NBC. Schiller has previously occupied roles within each of those three news organizations, which should aid her and Twitter in getting their own operation going and rolling smoothly and quickly.
This move comes on the heels of previous Twitter procurements of senior executives from news, music and other fields. Bob Moczydlowsky, for example, was named as Twitter’s new head of music, and Geoff Reiss was appointed the network’s head of sports partnerships.
Of course, Twitter has long been the preferred social networking platform of journalists and newshounds, and Twitter handles and hashtags now pop up all over network and cable news shows the way that annoying “Whammy” used to pop up all over “Press Your Luck.”
And as we approach the final days of 2013, Twitter just keeps on making news – and aligning with other, more traditional news organizations. What all this means, exactly, remains to be seen, but one thing is for sure: it’s all very interesting, changing times in The Twitterverse.
Many people believe that it is all setting the stage for something much bigger and better than Twitter as we have all come to know, understand and use it. Popular blogger Michael Arrington even recently opined in his “Uncrunched” blog that Reigning Internet Giant Google should purchase Twitter – and do it now, before Twitter officially goes public.
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