10 Nov: Guest Blog Post: Video Marketing For A More Mobile Web

By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…

07 May: Don’t Blink. Or You Might Miss Tomorrow’s Ads.

We live in an increasingly advanced technological age. Seemingly each and every day, new becomes newer. Cool becomes cooler. Fast becomes faster. And as technology continues to expand in America…attention spans seem to simultaneously contract. Are you still reading this? If so, good. At Amplitude, we like to stay abreast…