February 19, 2018
Published by Jeff Ferguson on February 19, 2018
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What’s YOUR Conversion?

In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” […]
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February 19, 2017
Published by Jeff Ferguson on February 19, 2017
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Top Six Myths About Google AdWords Enhanced Campaigns

As you likely know by now, Google has launched AdWords Enhanced Campaigns. But as an AdWords advertiser, just what does this mean for you? And as […]
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November 27, 2013
Published by Amplitude Digital on November 27, 2013
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Guest Blog Post: The Search Monitor Looks At PPC Spend & PPC Ad Copy Variations By Retail Verticals

By Lori Weiman CEO & Co-Founder, The Search Monitor Thanksgiving is tomorrow, and that means that “Black Friday” is also almost upon us. And this of […]
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July 26, 2013
Published by Jeff Ferguson on July 26, 2013
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Slice & Dice: Cut Your PPC Campaigns Down To Size

Here at Amplitude Digital, we’ve enjoyed a fantastic 2013 so far. It’s been chock full of great work on behalf of clients old and new alike, […]
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July 12, 2013
Published by Jeff Ferguson on July 12, 2013
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What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do […]
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April 10, 2013
Published by Jeff Ferguson on April 10, 2013
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SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking […]
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February 6, 2013
Published by Jeff Ferguson on February 6, 2013
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10 Things You Need to Know About Google AdWords Enhanced Campaigns

The confirmed existence of a new Google AdWords “feature” called “Enhanced Campaigns” hit the wire just over an hour ago and people are already starting to […]
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