March 2, 2018

Guest Blog Post: PPC Doesn’t Suck. You’re Just Doing It Wrong.

There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, […]
October 25, 2013

PPC: Let’s Bid About The Weather…

It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post […]
July 17, 2013

Digital Marketing & SEO: Have Your Cake AND Eat It Too…

My sister is coming into town for a visit this week. She’s bringing her daughter (aka my niece) along with her. And, as luck would have […]
July 12, 2013

What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do […]
July 3, 2013

No. 1 Position In Google Gets 33% Of Search Traffic (And Why You Shouldn’t Care)

According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the […]
May 31, 2013

How To “Moneyball” The SEO Role In Your Company

Baseball has long been called “America’s pastime.” And since the inception of Major League Baseball in 1869, all the way through the 2012 MLB season that […]
April 10, 2013

SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking […]
February 6, 2013

10 Things You Need to Know About Google AdWords Enhanced Campaigns

The confirmed existence of a new Google AdWords “feature” called “Enhanced Campaigns” hit the wire just over an hour ago and people are already starting to […]