When it comes to SEO, and all things orbiting around SEO these days, it can be hard to get a firm grip on just what constitutes smart, successful tactics and proven, best practices. And like everything else in our overly-busy, commodity-driven, ever-evolving world, smart SEO strategy is subject to the…
Instagram is far from the largest social network – that would be Facebook, which purchased Instagram from its Bay Area-based founders for a cool $1 billion in 2012. But the wildly popular and easily-implemented photo- and video-sharing app is certainly one of the “hottest” and fastest-rising social networks around. Then…
Maybe Image ISN’T everything. And maybe Getty Images IS. Here at the official Amplitude Digital blog, we recently revisted the classic 1990 Canon TV spot starring then-reigning tennis “bad boy” Andre Agassi – and his epic feathered mullet. Why? To highlight a fascinating new MIT study that showed just how…
Some topics just never get old. And some people just never seem to learn. Here at the official blog of Amplitude Digital, we’ve devoted a good bit of time and space to warning all our clients, colleagues, partners, friends and readers about the many risks associated with the often-nefarious world…
It has been said that “imitation is the sincerest form of flattery.” And when it comes to social media strategy in late 2013, imitation might not only be flattering. In fact, it could also be fattening for your business’ coffers and “Q rating.” With that in mind, let’s go ahead…
Sometimes, a “package deal” can be a very good thing. Other times, well, not so much. Even though they paid a very high price for their “package deal” just over a year ago, the white-hot Los Angeles Dodgers are no doubt happy they made it. And when it comes to…
PR stands for Public Relations. SEO is short for Search Engine Optimization. Two completely different acronyms. Comprised of totally different letters. And two entirely different things, altogether. Right? Well…maybe not. Especially here in 2013 America. One thing PR people have traditionally done – with varying degrees of skill and success…
During the search and internet marketing version of March Madness that is otherwise known as SMX West, Google Distinguished Engineer Matt Cutts announced new updates with Google’s Penguin and Panda algorithms, along with new link network targets in 2013. Speaking as part of The Search Police panel, Google’s head of…