By Matt Lawson VP of Marketing, Marin Software Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain optimization strategies have fallen off the table – or that certain campaigns and groups are flying…
By Jeff Ferguson PPC
By Larry Kim CEO of MobileMonkey, Founder & former CTO, WordStream There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, you’re doing it wrong. Isn’t that presumptuous of me? I know, I know…you’ve…
By Jeff Ferguson PPC
I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The Strand runs from El Segundo through Manhattan Beach and Redondo Beach, and it has the benefit of having a separate walking/running path and bike…
By Jeff Ferguson Video
An online video recently “went viral” in a pretty big way. That was great news for the video’s creator and producer. And pretty lousy news for social media heavyweight Facebook. Originating from the Veritasium/Viral Viral Videos site, the clumsily titled “Facebook Likes Fraud Is Real And It’s A Serious Problem”…
By Jeff Ferguson SEO
Learning is good. Variety is good. Sharing is good. These are all things we believe in at Amplitude Digital. And here at the official blog of Amplitude Digital, we enjoy featuring and sharing guest blog posts from a variety of innovators, observers and contributors in the wild world of digital…
By Jeff Ferguson SEO
In a recent blog post on Moz, the site formerly known as SEOMoz followed up on their excellent 2013 Search Engine Ranking Factors study by continuing to analyze intriguing aspects of the data gleaned in that study – via a new analysis of Google SERPs across search volume and site…
By Jeff Ferguson PPC
It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post on their Google Developers page that demonstrated how to use Google AdWords scripts to “programmatically fetch weather information and adjust bids in a matter…
By Jeff Ferguson SEO
In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do SEO for my site?” The answer, in a nutshell, is a resounding… “YES!” At least if you want people to discover you online. And…
By Jeff Ferguson SEO
According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.” The story quickly became quite popular, even leading…
By Jeff Ferguson Analytics
In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns,” wrote Hamilton. “At its heart, benchmarking is the practice…