March 2, 2018

Guest Blog Post: PPC Doesn’t Suck. You’re Just Doing It Wrong.

There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, […]
March 2, 2018

5 Signs Your Paid Search Program Needs a Makeover

Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain […]
March 1, 2018

Negative Keywords: Get Up & Running With Paid Search. And Avoid Getting Run Over Along The Way

I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The […]
February 7, 2017

Guest Blog Posts: They’re Not Just For SEO Anymore

Learning is good. Variety is good. Sharing is good. These are all things we believe in at Amplitude Digital. And here at the official blog of […]
August 28, 2016

SEO Testing…Testing…And More Testing…

In a recent blog post on Moz, the site formerly known as SEOMoz followed up on their excellent 2013 Search Engine Ranking Factors study by continuing […]
October 25, 2013

PPC: Let’s Bid About The Weather…

It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post […]
July 12, 2013

What Is SEO (and SEM)…And Do I Need It For My Site?

In 2013 America, more and more brands, businesses and companies of all shapes and sizes are asking the following question: “Do I really need to do […]
July 3, 2013

No. 1 Position In Google Gets 33% Of Search Traffic (And Why You Shouldn’t Care)

According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the […]
April 10, 2013

SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking […]