There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, […]
Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain […]
I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The […]
In a recent blog post on Moz, the site formerly known as SEOMoz followed up on their excellent 2013 Search Engine Ranking Factors study by continuing […]
According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the […]
In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking […]