Here at the official blog of Amplitude Digital, we’ve devoted a few blog posts to the philosophy and work of Google Webspam Czar Matt Cutts – along with some stuff that’s been inspired by internet innovators like Cutts. And with good reason. For starters, Cutts is a very smart guy….
By Jeff Ferguson Display Advertising
Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the eMarketer blog goes…
By Jeff Ferguson Digital Marketing
In a recent post on MediaPost entitled, “Ad Creation, Native Style,” Will Price wrote that “native advertising is one of the industry’s hot topics right now,” and also hailed native advertising as “the next generation of rich media advertising.” According to his bio on MediaPost, Price is the CEO of…