By Michelle Smith Video advertising and marketing is nothing new. From the “Mad Men”-era 1950s to today, television ads have always been one of the most trusted – and most effective – forms of marketing. Apple’s Orwellian “1984” spot. Nike’s ongoing “Just Do It” campaign. McDonald’s Larry Bird-vs.-Michael Jordan superstar…
By Jeff Ferguson Video
Last Friday, guest blogger Michelle Smith covered some good ground on the topic of online video advertising and marketing. That same day, the fine folks at MediaPost pondered the following question over at their Video Daily blog: What’s a Good Online Video Ad Worth? The answer to this question, which…
By Jeff Ferguson Mobile Advertising
Here at the official blog of Fang Digital Marketing, we’ve spent a good amount of time and space recently chronicling the ever-expanding mobile revolution. We’ve also taken a long look at the ever-present smartphone, and its increasingly prominent (and even dominant) role in Americans’ lives. But smartphone usage isn’t only…
By Jeff Ferguson Mobile Advertising
It’s true that we now live in The Golden Age of Mobile. And it’s also true that mobile commerce (also known as m-commerce) is on the rise in America. But while more and more American consumers may be making more and more online purchases via their mobile devices, that doesn’t…
By Jeff Ferguson PPC
The Best. We all want to own it. Enjoy it. Be it. But when it comes to advertising in 2014 America, how does a brand or business know what is “the best” form of advertising to employ? The answer is simple. Yet increasingly complex. If that sounds like a riddle,…
By Jeff Ferguson Social Media
Facebook has been an increasingly hot topic over the past few years. From high-profile, high-dollar mergers and acquisitions to alleged “controversies” over “fraudulent” advertising practices, the world’s most popular and perhaps most addicting social network continues to garner headlines and compel conversations in 2014. According to recent reports, Facebook has also been…
By Jeff Ferguson Amplitude News
AMPLITUDE Digital recently had the good fortune to speak at the Google Partners Ignición Conference in downtown Los Angeles. It was an awesome experience. We met some great people. Made some strong connections. And in between preparing and presenting our speech and attending the conference, we learned a lot…
By Jeff Ferguson Mobile Advertising
It may not amount to a major portion of overall U.S. retail sales. At least not yet. But mobile commerce – otherwise known as m-commerce – continues to gain momentum as 2014 rolls into its second quarter. According to a new industry forecast from eMarketer, m-commerce will reach $57.8 billion…
By Jeff Ferguson Social Media
Social media heavyweight Facebook has been all over the news lately – including for its newsfeed – and here at the official blog of Amplitude Digital, we’ve been keeping a close eye on all of it. Especially the big-time, multi-million and -billion-dollar mergers and acquisitions. Now, mere weeks after purchasing…
By Jeff Ferguson Radio Advertising
Once upon a time in America, radio was king. Before television, and long, long before the internet, families gathered around a giant radio in the living room and took in all manners of entertainment and information. From news broadcasts to concerts to serialized dramas to football and baseball games, radio…