07 May: Don’t Blink. Or You Might Miss Tomorrow’s Ads.

We live in an increasingly advanced technological age. Seemingly each and every day, new becomes newer. Cool becomes cooler. Fast becomes faster. And as technology continues to expand in America…attention spans seem to simultaneously contract. Are you still reading this? If so, good. At Amplitude, we like to stay abreast…

Jordans

14 Mar: Marketing: It Sure Looks Like Image Really IS Everything Afterall…

How’s this for a trip down memory lane? In an infamous 1990 television commercial for Canon, then-reigning tennis “bad boy” and cultural phenom Andre Agassi strutted around shirtless, lustily slammed tennis balls and cockily lowered his too-cool-for-school sunglasses before boasting: “Image…is everything.” The tagline that ended that much-talked about spot?…

05 Feb: How To Create Quality Viral Content Online

In a recent post over at popular question-and-answer site Quora, someone asked the following question: What is the real secret to going viral? Further elaborating on this question, the author of the post added the following just below it: “I’m tired of hearing social media & seo because Facebook, Insta,…

03 May: Why TV Advertisers Need To Be Using Social Media, SEO & PPC Too

Since its introduction in the 1920s and subsequent standardization into everyday American life in the decades since, television has been called everything from “educational” to  “the drug of a nation.” And with the incredible wave of technological advancement that has featured everything from HDTV to flat-screens to DVR to 3D…