Google recently announced its “Speed Update” to mobile site search rankings. We’ve broken down the new algorithm update below and how this change may impact your website rankings. What exactly is the “Speed Update”? It’s a new algorithm for mobile search results that uses the speed of the mobile site…
By Jeff Ferguson PPC
By Matt Lawson VP of Marketing, Marin Software Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain optimization strategies have fallen off the table – or that certain campaigns and groups are flying…
By Jeff Ferguson PPC
I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The Strand runs from El Segundo through Manhattan Beach and Redondo Beach, and it has the benefit of having a separate walking/running path and bike…
By Jeff Ferguson Analytics
In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” It’s an interesting and intelligent question, so we decided to answer it there. As well as here, on the official Amplitude Digital blog. The…
By Jeff Ferguson SEO
In an early 2013 blog post on digital marketing and ecommerce professional community Econsultancy, blog author and Search Laboratory SEO Head Jimmy McCann shared an interesting and thought-provoking check list that he titled: Six key questions to ask your prospective SEO agency. McCann called this check list “a good list of…
By Jeff Ferguson PPC
Now that Amplitude Digital is starting to really sink its teeth into more and more of the succulent morsel that is the online advertising and marketing pie, we came to the realization that it was finally time to hire an accountant to handle our growing billing and booking duties. Before…
By Jeff Ferguson SEO
By now, you’ve no doubt read and heard and Tweeted all about the swirling SEO “controversy” that recently engulfed UK online flower delivery giant Interflora – and the resulting virtual deflowering by American online-everything giant Google. If you haven’t feasted your eyes on this blooming situation yet, basically, it went…
By Jeff Ferguson Video
By Kelley McGrath With nearly 80% of Americans online, the Internet is proving to be a strong competitor for TV. TV, the longtime king of entertainment, has to produce increasingly creative programming to keep up with the Internet and its billions of pages of videos, blogs, memes and more. And…
By Jeff Ferguson Social Media
Facebook made much news in 2013, and here at the official blog of Amplitude Digital, we chronicled a good bit of that news – along with many major developments relating to rival social media heavyweight Twitter. As 2014 gets into full swing, Facebook has wasted no time making more big…
By Jeff Ferguson PPC
As you likely know by now, Google has launched AdWords Enhanced Campaigns. But as an AdWords advertiser, just what does this mean for you? And as you listen to and read the various criticisms, critiques, denials and denouncements that are now making their way around the online marketing world…should you…