March 2, 2018

5 Signs Your Paid Search Program Needs a Makeover

Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain […]
March 1, 2018

Negative Keywords: Get Up & Running With Paid Search. And Avoid Getting Run Over Along The Way

I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The […]
February 19, 2018

What’s YOUR Conversion?

In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” […]
February 7, 2018

Six Key Questions To Ask Your Prospective SEO Agency…Answered.

In an early 2013 blog post on digital marketing and ecommerce professional community Econsultancy, blog author and Search Laboratory SEO Head Jimmy McCann shared an interesting and […]
January 20, 2018

Why Small Business Owners Should Hire Digital Marketing Professionals

Now that Amplitude Digital is starting to really sink its teeth into more and more of the succulent morsel that is the online advertising and marketing […]
February 19, 2017

Top Six Myths About Google AdWords Enhanced Campaigns

As you likely know by now, Google has launched AdWords Enhanced Campaigns. But as an AdWords advertiser, just what does this mean for you? And as […]
March 5, 2014

What’s Up With This? Facebook Buys WhatsApp For Mind-Boggling $19 Billion

The social media heavyweight and emerging digital advertising titan keeps on making big news in 2014. And making even bigger deals. The most recent of these […]
October 25, 2013

PPC: Let’s Bid About The Weather…

It’s a Google world. We all just happen to live in it. And bid in it. Come rain or come shine. Recently, Google added a post […]
March 14, 2013

Comparison: SMX West 2013 PPC Tune-Up Panel & The eBay AdWords Study

This week I had the pleasure of being a part of the PPC Tune-Up Panel at SMX West 2013 in San Jose. The panel, which was […]