July 10, 2013

54% Does Not Constitute “Most”…And Other Cautionary Online Tales.

In a recent blog post on digital marketing industry insider site MarketingVOX, a headline loudly and proudly proclaimed, “comScore: Most Display Ads Invisible.” Under this dramatic […]
May 24, 2013

Guest Blog Post: It’s A CPM World After All…

By Susan Waldes Director of Client Services, PPC Associates CPC-based advertising is a very elegant model of determining value and ROI for advertisers and brings an […]
April 24, 2013

Just How “Next Generation” Is Native Advertising?

In a recent post on MediaPost entitled, “Ad Creation, Native Style,” Will Price wrote that “native advertising is one of the industry’s hot topics right now,” […]
April 12, 2013

Tune-Up Your Social Media Engine With Our FREE eBook

aOver the past few years, social media usage and penetration has grown by leaps and bounds. And not just for the average American. But for U.S.-based […]