May 21, 2014

The Best Form Of Advertising? There Is No One “Right Answer” Out There.

The Best. We all want to own it. Enjoy it. Be it. But when it comes to advertising in 2014 America, how does a brand or […]
September 20, 2013

Word Of Mouth, Owned Advertising Continue To Gain Consumers’ Trust

In a recent blog post on MediaPost Publications’ Marketing Daily, the findings of Nielsen’s 2013 “Global Survey of Trust in Advertising” were revealed, and some interesting […]
July 10, 2013

54% Does Not Constitute “Most”…And Other Cautionary Online Tales.

In a recent blog post on digital marketing industry insider site MarketingVOX, a headline loudly and proudly proclaimed, “comScore: Most Display Ads Invisible.” Under this dramatic […]
May 22, 2013

Enjoy A Banner Year Without Rethinking Everything

Is it time to rethink the banner ad? In a recent blog on MediaPost, Infolinks CEO David Zinman asks this very pointed question, proudly proclaiming, “I […]
April 24, 2013

Just How “Next Generation” Is Native Advertising?

In a recent post on MediaPost entitled, “Ad Creation, Native Style,” Will Price wrote that “native advertising is one of the industry’s hot topics right now,” […]
March 27, 2013

Banner Ads: Good? Bad? Ugly?

Banner ads. Nobody likes them, right? And they serve no real purpose at all in today’s online world, do they? In fact, you might even say […]