SIDECAR FOR PAID SEARCH
Automate & Optimize Paid Search With
Advanced Feed-Based Technology
by a proprietary blend of data, Sidecar’s powerful machine learning engine continuously analyzes trends and
performance to supercharge shopping campaigns. Our technology doesn’t take breaks or days off. It’s always
on and always working for you.
HOW IT WORKS
Free up time from intensive campaign management. Sidecar’s technology creates paid search campaigns and ad groups based on your existing feed taxonomy. If any information is missing, Sidecar’s technology uses other attributes to produce the appropriate structure, allowing your paid search program to grow at scale.
Landing page management
Deliver the most relevant user experience. Our technology analyzes site search data to choose the most appropriate existing landing page URL or generate a new one to serve with your ads. Sidecar for Paid Search allows you to serve shoppers the most relevant product information, boosting Quality Score and conversions.
Eliminate the need for ongoing keyword testing. Sidecar’s technology continuously mines data to create, evaluate, and optimize keywords for every brand, category, and product in your catalog. That data is gathered from both paid search and Google Shopping campaigns, allowing cross-channel insights to further strengthen campaign performance. Spend goes toward the most valuable keywords and adjusts as new shopping trends emerge.
Optimize the performance of every keyword, every day. Dynamic keyword bids continuously adjust to let popular products rise to the top. Sidecar increases spend on top performers to drive more revenue and reduces spend on poor performers. The longer Sidecar’s technology gathers data on your products and consumer behaviors, the more efficient bidding becomes.
Ad copy creation
Dynamically adjust and optimize ad copy. Sidecar uses feed attributes and ad copy best practices to automatically generate and test copy for each and every product, eliminating the need for manual drafting and A/B testing. This approach allows you to quickly and effortlessly fill the gaps in your paid search strategy.
Create customized promotional campaigns. Marketers can schedule promotional campaigns at any time, and Sidecar’s technology will automatically manage those campaigns to meet specific goals that you and our team have identified. Promotional data is kept separate from general campaigns to ensure your promotions receive the most optimized bids and maximum engagement.