The local marketing industry has been abuzz with recent research released on zero-click search statistics. According to data published by Sparktoro based on an analysis of 5.1 trillion Google searches in 2020, more than 2/3rds of all Google searches conducted in 2020 resulted in zero-click searches. Knowing searchers are converting directly from your local listings, how can you get the most out of your search strategy and achieve highly-coveted feature snippets?
We assembled a panel of search experts to discuss the impacts of a constantly evolving local search landscape and what this new research means for multi-location businesses. Our panel also discussed:
FEATURED GUESTS: Jeff Ferguson Amplitude Digital, Ryan Weber Rio SEO, Jeff Coyle MarketMuse, Noah Lerner Two Octobers
Jeff leads Amplitude’s SEO organic search team and a sought-after teacher at UCLA and speaker about these topics.