The local marketing industry has been abuzz with recent research released on zero-click search statistics. According to data published by Sparktoro based on an analysis of 5.1 trillion Google searches in 2020, more than 2/3rds of all Google searches conducted in 2020 resulted in zero-click searches. Knowing searchers are converting directly from your local listings, how can you get the most out of your search strategy and achieve highly-coveted feature snippets?
We assembled a panel of search experts to discuss the impacts of a constantly evolving local search landscape and what this new research means for multi-location businesses. Our panel also discussed:
- What is Google’s response to this new research?
- Are zero-click searches negative for brands?
- What local metrics should brands measure to determine engagement?
- Which elements matter most on a listing in a predominantly zero-click search era?
- Why did the study see more zero-click searches on mobile vs. desktop?
RUNTIME: 47:41
FEATURED GUESTS: Jeff Ferguson Amplitude Digital, Ryan Weber Rio SEO, Jeff Coyle MarketMuse, Noah Lerner Two Octobers
Jeff leads Amplitude’s SEO organic search team and a sought-after teacher at UCLA and speaker about these topics.
Email: jeff@amplitudedigital.com
Twitter: https://twitter.com/CountXero
LinkedIn: https://www.linkedin.com/in/jefftferguson/
