King is a fascinating, fresh face and voice on the SEO landscape, a multi-talented and dynamic young guy who has transformed himself from software and web developer to SEO over the years. Formerly an SEO at digital agency heavyweights Razorfish and Publicis Modern, @iPullRank (aka King, aka MyCool King) currently serves as Director of Inbound Marketing at upstart digital and SEO shop iAcquire and maintains a thriving website and blog at www.ipullrank.com. When he’s not recording or touring as a rapper, that is.
The intro to King’s Whiteboard Friday video blog reads as follows:
“With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should be removed from our repertoire.”
Now, that looks and sounds fantastic. But there’s only one problem with this sentiment and statement:
“Link-building best practices” aren’t actually “continually changing.” In fact, they haven’t ever really changed. At all.
So if you read this blog regularly, you won’t be surprised to hear what we have to say on this matter. But still, it all bears repeating. Including the part about Google cracking down on the real screw-ups in our midst.
Of course, this is hardly surprising. Because, as King himself wisely and succinctly states in his video post:
“The people at Google, they all have Ph.D.’s. So if I can figure that out, they’re probably going to figure that out pretty soon too.”
Still, there are other things that King signs off on here, such as “link begging,” for example, which still seem rather unsavory to us. Call us Old School. Call us Conservative. Call us what you want. But we just don’t believe that it’s wise – nor impressive – to go around begging for ANYTHING in life…including links. Even if King is correct in his claim that “it works like magic.”
In our mind, along with our extensive experience in the wild worlds of digital marketing and SEO, it’s best not to rely on things like “magic”…or any other kind of “tricks” – regardless of whether these tricks are deemed “dirty” or “Black Hat” or “nasty” or…well, you get the point.
Because, while everyone wants a quick fix and an easy answer when it comes to just about everything today, some things just always remain the same. Certain truths are, as they say, inalienable.
Like hard work paying off. And trickery and sleight-of-hand only fooling anyone for so long.
With over 25 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is no stranger to industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.