According to a recent blog post on popular digital marketing site Search Engine Watch, “the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.”
The story quickly became quite popular, even leading the charge in an informative email blast from business social media site LinkedIn (positioned as the top story, naturally) last week.
The post heavily sites a recent study by online ad network Chitika, along with a similar Chitika study from 2010, and declares, “Chitika suggests the findings validate the importance of SEO for online business.”
“While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them,” insist the good folks at Chitika. “The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future.”
But, guess what?
In this case, you really shouldn’t care if your business or brand is not on top. Or even off the pace of second or third place. No matter what the Chitika crew tells you.
Why, you ask?
Well, it’s quite simple, really. Allow us to explain.
Basically, what’s considered the top spot for one business isn’t really the top spot for another.
That’s because dozens of factors come into play with organic search results, when you really step back and look at the big picture. Factors like industry, locality, search history, personal history, personal connections, intent and type of search – all of these and more must be factored into each individual business’s particular search scenario.
Additionally, when it comes to digital marketing, SEO (and aspects of SEO like organic search results and rankings) is only one piece of the puzzle. Yes, it’s an incredible and increasingly important puzzle piece. But it’s still just one piece.
There’s plenty of other marketing and advertising avenues your brand or business can explore and optimize to help ensure success and growth – both online and offline. And even within the realm of SEO, there’s all kinds of non-organic advertising tricks and techniques you can employ, including but not limited to PPC (or pay-per-click) campaigns.
You can find out more about some of these SEO “secrets” to success by downloading our FREE ebook entitled, “How To “Moneyball” The SEO Role In Your Company.” Just click on this link to get your very own copy…FREE of charge.
Here at Amplitude Digital, we can help you and your brand achieve bigger and better results in a wide variety of ways, including but not limited to SEO. And help you climb the charts in areas like sales, revenue, KPI and more.
So drop us a line today to see how we can best work together to assure top rankings in areas where it REALLY matters. And feel free to leave comments or ask questions in the comments area below this blog post.
With over 25 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster.
Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is no stranger to industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.