Google is Now Using Page Speed in Mobile Search Rankings

Google recently announced its “Speed Update” to mobile site search rankings. We’ve broken down the new algorithm update below and how this change may impact your website rankings.

What exactly is the “Speed Update”?

It’s a new algorithm for mobile search results that uses the speed of the mobile site as a search and keyword ranking factor. Google has always used the speed of a website in its search rankings for desktop users, so this change would apply just to the mobile version of your site.

Repeat: only mobile site rankings are affected.

So, how will this affect my website’s visibility on Google?

Google published in their webmaster blog that it will “only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.”

Remember that speed is just one of the ways that Google uses to rank pages. The intent of the search query is still a very strong factor, meaning that a slow page may still rank high if it is delivering great/relevant content.

Is there a way I can check my mobile site performance?

While Google doesn’t give a specific metric or tool to check, they do indicate that there are a couple of resources to measure page speed:

  • Chrome User Experience Report: a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse: an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights: a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Does it matter how my site was built?

Google says that the same standard is applied to all pages, regardless of the technology used to build the page. What should I know going forward?

Don’t make the mobile site an afterthought after the desktop site is built!

Google is concerned with user experience, both on desktops and mobile devices. As users increasingly use their cellphones and tablets to access sites, developers need to make sure they are delivering a positive mobile user experience in all areas. 



Gina Wanless is an Account Manager at Amplitude Digital. She can be reached at


Related Posts

Comments (4)


I was pretty pleased to uncover this site. I want to to thank you for your time due to this
fantastic read!! I definitely really liked every
bit of it and i also have you bookmarked to see new
information on your blog.


I do agree with all of the ideas you have introduced on your post.
They’re really convincing and will certainly work.

Still, the posts are too quick for beginners. May you please lengthen them a little from subsequent
time? Thank you for the post.


Sweet blog! I found it while searching on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
Thank you

Amplitude Digital
Amplitude Digital

Yahoo News gets its news from qualified news feeds, or from websites that use a sitemap marked as the “news” type.

Leave a comment