Google recently announced its “Speed Update” to mobile site search rankings. We’ve broken down the new algorithm update below and how this change may impact your website rankings. What exactly is the “Speed Update”? It’s a new algorithm for mobile search results that uses the speed of the mobile site…
By Jeff Ferguson Mobile Advertising
Here at the official blog of Fang Digital Marketing, we’ve spent a good amount of time and space recently chronicling the ever-expanding mobile revolution. We’ve also taken a long look at the ever-present smartphone, and its increasingly prominent (and even dominant) role in Americans’ lives. But smartphone usage isn’t only…
By Jeff Ferguson Mobile Advertising
It’s true that we now live in The Golden Age of Mobile. And it’s also true that mobile commerce (also known as m-commerce) is on the rise in America. But while more and more American consumers may be making more and more online purchases via their mobile devices, that doesn’t…
By Jeff Ferguson Mobile Advertising
It may not amount to a major portion of overall U.S. retail sales. At least not yet. But mobile commerce – otherwise known as m-commerce – continues to gain momentum as 2014 rolls into its second quarter. According to a new industry forecast from eMarketer, m-commerce will reach $57.8 billion…
By Jeff Ferguson Mobile Advertising
On February 4, Facebook celebrated its 10th birthday. Consider it icing on the cake for the world’s most popular social network, which has continued to make all kinds of news and moves over the past several months – much of which we’ve chronicled here at the official blog of Amplitude…
By Jeff Ferguson Mobile Advertising
When the history books are written, 2013 just might go down as a very memorable year. At least in the areas of technology and digital marketing. From the launch of Samsung Galaxy Gear and other “wearable tech” to the first flight plans for Amazon Prime Air to the smashing worldwide…
By Jeff Ferguson Mobile Advertising
Much was made about the dramatic uptick in mobile device penetration, usage and commerce in 2013. And for good reason. After all, 2013 will go down in history as the year that saw the majority of Americans officially become advanced mobile phone users, with a Pew Research Center study demonstrating…
By Jeff Ferguson Mobile Advertising
Call it mobile shopping. Call it mobile commerce. Call it m-commerce, if you’re into the whole brevity thing. Call it upward mobility, if you must. Whatever you call it, with each passing day, it becomes more and more of a force. And an increasingly common way to shop and purchase…
By Jeff Ferguson Mobile Advertising
By Sam Melton When Ray Bradbury wrote the dystopian science-fiction novel Fahrenheit 451, he wrote to warn the world of a future where human beings are no longer interested in knowing and learning things, but instead are glued to the superficial entertainment beamed into their homes via their giant screen televisions,…
By Jeff Ferguson Mobile Advertising
Everyone is going mobile. Mobile advertising will account for HALF of the expansion in the U.S. advertising economy this year and next, according to the fall edition of ZenithOptimedia Group’s quarterly forecast. That forecast, released earlier this week, projects overall U.S. ad spending will grow 3.4% in 2013 – followed…