JEFF FERGUSON

Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster.

Jeff Ferguson Digital Marketing Keynote Speaker

Titles

  • Partner & Head of Production, Amplitude Digital
  • Adjunct Professor, UCLA
  • Columnist, Search Engine Journal


Speaker Expertise

Online growth strategy, advertising, search engine optimization (SEO), revenue growth, paid search advertising (PPC, SEM), paid social advertising, social media marketing, content marketing, entrepreneurship, media planning, programmatic media


Featured Speaker at these Conferences

Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), UCLA. Speaker and former board member at Search Engine Strategies (SES).


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Brief Bio

Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster. 

In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.

Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row and one of the Top SEO Experts to Follow by Search Engine Journal, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been a speaker and served as a board member at Search Engine Strategies (SES). 

Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. Recent columns have included:

As an adjunct professor for UCLA, Jeff teaches introductory and advanced digital marketing classes and designed the school’s first ever course on Search Engine Optimization (SEO). Jeff volunteers time with the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Suggested Speaker Topics

SEO Strategies For Ecommerce Companies

  • A short but informative rundown of true organic SEO optimization strategies that bring quality customers for leading ecommerce companies. Jeff delivers a lively and helpful session packed with information that can be put right to work driving traffic: 
  • Best practices on technical, relevancy, and authority signals that lead to top organic rankings and bring loyal customers
    Common myths about the Google algorithm that lead companies to spend money on the wrong things and get poor results
    Top “Red Flags” that draw Google penalties 
    Tons of data, case studies, and audience participation to maximize learning

 

Full-Funnel Paid Media Strategies For Ecommerce Companies

  • A short but informative rundown of the latest strategies for using paid media advertising to bring quality customers in every season and funnel stage. Jeff delivers a lively and helpful session packed with information that can be put right to work driving traffic: 
  • Best practices on media mix, account structure, audience and keyword targeting, retargeting and display that will drive more sales and higher profits
    Helpful information from Google Ads, YouTube, Google Shopping and Display, Facebook / Instagram and more
    Common issues with ads that lead to lower Ad Rank and higher costs
    Tons of data, case studies, and audience participation to maximize learning
    Emerging ideas in programmatic advertising for ecommerce

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