JEFF FERGUSON
Jeff Ferguson Digital Marketing Keynote Speaker
Titles
- Partner & Head of Production, Amplitude Digital
- Adjunct Professor, UCLA
- Columnist, Search Engine Journal
Speaker Expertise
Online growth strategy, advertising, search engine optimization (SEO), revenue growth, paid search advertising (PPC, SEM), paid social advertising, social media marketing, content marketing, entrepreneurship, media planning, programmatic media
Featured Speaker at these Conferences
Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), UCLA. Speaker and former board member at Search Engine Strategies (SES).
Social Profiles
- Twitter: https://twitter.com/CountXero
- LinkedIn: https://www.linkedin.com/in/jefftferguson/
- Search Engine Journal Columns: https://www.searchenginejournal.com/author/jeff-ferguson
Brief Bio
Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster.
In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.
Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row and one of the Top SEO Experts to Follow by Search Engine Journal, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been a speaker and served as a board member at Search Engine Strategies (SES).
Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. Recent columns have included:
- Emergence: The Scientific Concept All SEO Pros Should Understand – How the concept of “emergence” relates to the correlations in SEO studies and why SEO professionals should know
- Do We Have the Math to Truly Decode Google’s Algorithms? – How SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science
- The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic – How many businesses are using digital technology and marketing to survive these times
- Are Google’s Featured Snippets Stealing Clicks? It’s Complicated – Are Google’s featured snippets really “stealing” traffic? Actual copyright and intellectual property lawyers weigh in too
As an adjunct professor for UCLA, Jeff teaches introductory and advanced digital marketing classes and designed the school’s first ever course on Search Engine Optimization (SEO). Jeff volunteers time with the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Suggested Speaker Topics
SEO Strategies For Ecommerce Companies
- A short but informative rundown of true organic SEO optimization strategies that bring quality customers for leading ecommerce companies. Jeff delivers a lively and helpful session packed with information that can be put right to work driving traffic:
- Best practices on technical, relevancy, and authority signals that lead to top organic rankings and bring loyal customers
Common myths about the Google algorithm that lead companies to spend money on the wrong things and get poor results
Top “Red Flags” that draw Google penalties
Tons of data, case studies, and audience participation to maximize learning
Full-Funnel Paid Media Strategies For Ecommerce Companies
- A short but informative rundown of the latest strategies for using paid media advertising to bring quality customers in every season and funnel stage. Jeff delivers a lively and helpful session packed with information that can be put right to work driving traffic:
- Best practices on media mix, account structure, audience and keyword targeting, retargeting and display that will drive more sales and higher profits
Helpful information from Google Ads, YouTube, Google Shopping and Display, Facebook / Instagram and more
Common issues with ads that lead to lower Ad Rank and higher costs
Tons of data, case studies, and audience participation to maximize learning
Emerging ideas in programmatic advertising for ecommerce
Selected Recent Articles and Links
- 11 Tips to Help Your Business Convert Organic Traffic Into Qualified Leads
- SEO vs. PPC – Which Strategy is Right for Your Business
- 7 Actionable Ways to Improve Website Traffic Quality
- KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?
- 12 Expert Tips for Using Google Shopping Ads to Increase Sales
- 57 Experts Share Their Predictions For SEO Trends in 2021
- Top SEO Experts Reveal Their Favorite SEO Tools and How They Use It
- Search Engine Journal Columns
Alternate Speaker Images
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