It is important not to give in to the knee-jerk reaction to cut ad spending. First, evaluate the situation carefully and consider the long-term brand health effects as compared to short-term spending cuts.
To help you, our clients, we have been conducting research and gathering historical information to help put things in perspective with regard to not just surviving, but thriving and setting ourselves up for success in the post-COVID-19 world.
We looked at a few different areas of advertising and marketing, particularly the areas of Media (Television, Social Media, and Search Marketing specifically, for this report), E-Commerce, and Messaging Strategies. We provide some data on the current levels of Consumer Confidence and wrap up with a few recommendations and case studies.
TikTok is the fastest growing social media platform in the world right now. How can you use it to promote your business?
On July 31, 2019, Google released a statement describing its plans to update the Google Ads platform. In the coming weeks, close variants (words and phrases with the same meaning as a chosen keyword) will be included in most keyword bids. This is good news for digital marketing agencies and their clients.
Bots Are Draining Your Ad Budget A 2016 report from Imperva Incapsula revealed bot traffic comprises the majority of all online traffic. Granted, not all bots are bad, but it begs the question: How much of their ad budget do companies waste on clicks from robots? Enough, apparently, for major…
New to LinkedIn ads? It’s time to double down in 2019. LinkedIn is growing all the time. Over 30 million companies are now registered on the social media platform, while 41% of millionaires are on there. It’s where business link up with each other and clients connect with employees. As…
If you’re operating a website that’s responsible for generating revenue, then you know the importance of SEO, pay-per-click, copywriting and social media. Getting traffic and keeping them engaged is critical. However, don’t forget the importance of conversion optimization. The art of turning that traffic into actual customers. It doesn’t make…
Google recently announced its “Speed Update” to mobile site search rankings. We’ve broken down the new algorithm update below and how this change may impact your website rankings. What exactly is the “Speed Update”? It’s a new algorithm for mobile search results that uses the speed of the mobile site…
On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel….
Snapchat was, for a while, one of the biggest, baddest, and most effective platforms for social media marketing since it blasted into existence in 2011. Over just seven short years, the mobile-centric messaging and image sharing app climbed to a high of 187 million daily users as of February of…