On June 15th, 2018, Google made a large change to desktop Search Engine Results Pages (SERPs) for those search queries that used to trigger video thumbnails. Where previously mainly seen only when searching from a smart phone, Google has now replaced those results with ones that display the video carousel.
In the example “LeBron James,” the first 3 cards of the new desktop video carousel have no YouTube pages.
The example “baby tv songs and rhymes” shows the new desktop video carousel with first 3 cards all YouTube pages but also a non-YouTube ranking page with the original video thumbnail on the same search results page.
Here are some findings from an analysis done by Rank Ranger on the video carousel replacing the thumbnails:
These are the key takeaways from that data:
In summary, this is another big Google change on desktop SERPs for those keyword phrases that formerly surfaced video thumbnails with essentially replacing most of them with the new video carousel. It both offers greater opportunity and places greater importance on ensuring that one’s website is fully optimized for video SEO to take advantage of it.
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