The Anglo Rank bust was first reported by Search Engine Land on Dec. 6. Cutts himself confirmed the Anglo Rank punishment on his Twitter feed, directly quoting the questionable link network’s own marketing materials in his patented low-key yet no-nonsense style.
Our position here at Amplitude Digital always has been – and always will be – that SEO is, at its heart, a collection of best practices that everyone should use to build, maintain and grow their site. Even if Google didn’t exist, and there was no Cutts to crack down on dastardly digital marketing practices and practitioners, anyone who really wants to see true, long-term success and growth with their site and the business it represents should do their best to “do the right thing” on a daily basis.
With over 25 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is no stranger to industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.