Over the next few years, Google’s impact may be felt even more intensely – and intimately – in dozens of cities across America.
And some of these residential areas will fast – as in VERY fast – become known as “Fiberhoods.”
According to reports, Google said in late February that it will evaluate 34 cities in nine major metropolitan areas – Atlanta, Charlotte, Nashville, Raleigh-Durham, Portland, Phoenix, San Jose, Salt Lake City and San Antonio – to determine if they’re viable candidates for the company’s extremely-high-speed fiber optic network. Google even has a catchy, concise name for its lightning-quick broadband network:
This latest evaluation plan for future Google Fiber rollouts involves a lot of planning and legwork, including working closely with the mayors of all 34 targeted cities. Google and civic leaders will work together to evaluate logistical issues such as geography, topography, housing density, and existing infrastructure like utility poles, water, gas and electricity lines. There’s also the legal details regarding issues like leases and permits to iron out.
When Google began providing its broadband service in Kansas City, they offered speeds of up to 1 Gbps – which is, again, over 100 times faster than the average U.S. broadband connection – at affordable and competitive rates. Internet-only service was priced at $70 a month, and the most expensive package, which includes TV service (and more than 200 channels), was offered at $120 a month. Google even offered free 5 Mbps connections for a seven-year period to residents who paid an up-front, one-time fee of $300.
Google intends to announce by the end of 2014 which cities it will decide to move forward with on its ambitious broadband initiative. One would imagine that several targeted cities will make the cut, and it’s hard to argue with the words of Google Access Service VP Milo Medin.
“People are hungrier than ever for faster Internet, and as a result, cities across America are making speed a priority,” Medin wrote on Google Fiber’s blog site. “Hundreds of mayors from across the U.S. have stated that abundant high-speed Internet access is essential for sparking innovation, driving economic growth and improving education.”
Do you agree with Medin here? Could the implementation of such lightning-quick broadband networks in cities across America truly constitute a “rising tide that lifts all boats” when it comes to the diverse range of people who live and work in those metropolitan areas?
With over 25 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is no stranger to industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.