Customer Retention can be the difference between a successful ecommerce business and a failed venture. Marketers know it easier to get current customers to make a additional purchase than it is to find new customers.
Whether you should focus more on customer acquisition or retention is heavily influenced by where your store is in its lifecycle.
Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.
Amplitude Digital
Founded in 2004, Amplitude Digital is an award-winning digital marketing agency delivering high growth PPC, SEO and Social campaigns. We are a Google Premier Partner and three-time recipient of the Tech Innovator Award and offer custom, data-driven strategies under flexible contracts for leading ecommerce and fast-growing brands.
