Customer Retention can be the difference between a successful ecommerce business and a failed venture. Marketers know it easier to get current customers to make a additional purchase than it is to find new customers.
Whether you should focus more on customer acquisition or retention is heavily influenced by where your store is in its lifecycle.
Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.Read the Full Article