Bots Are Draining Your Ad Budget A 2016 report from Imperva Incapsula revealed bot traffic comprises the majority of all online traffic. Granted, not all bots are bad, but it begs the question: How much of their ad budget do companies waste on clicks from robots? Enough, apparently, for major…
Maybe Image ISN’T everything. And maybe Getty Images IS. Here at the official Amplitude Digital blog, we recently revisted the classic 1990 Canon TV spot starring then-reigning tennis “bad boy” Andre Agassi – and his epic feathered mullet. Why? To highlight a fascinating new MIT study that showed just how…
How’s this for a trip down memory lane? In an infamous 1990 television commercial for Canon, then-reigning tennis “bad boy” and cultural phenom Andre Agassi strutted around shirtless, lustily slammed tennis balls and cockily lowered his too-cool-for-school sunglasses before boasting: “Image…is everything.” The tagline that ended that much-talked about spot?…
Is it time to rethink the banner ad? In a recent blog on MediaPost, Infolinks CEO David Zinman asks this very pointed question, proudly proclaiming, “I have been raising the banner blindness flag for several months now.” Zinman goes on to state that his company “launched a survey to find…
Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, the industry insiders opined that, “programmatic buying has begun to rewrite the way digital ads are bought and sold.” As the eMarketer blog goes…
Banner ads. Nobody likes them, right? And they serve no real purpose at all in today’s online world, do they? In fact, you might even say that they stink now. Or at least that they smell like something…right? Well…let’s not rush to such quick judgment, shall we? Especially when it…