As you’ve no doubt gathered, we make our living in the field of digital marketing. But just what, exactly, IS digital marketing? Depending on who you ask these days, you may get quite a few different answers. First off, you may notice that digital marketing may also at times be…
By Jeff Ferguson Digital Marketing
It is important not to give in to the knee-jerk reaction to cut ad spending. First, evaluate the situation carefully and consider the long-term brand health effects as compared to short-term spending cuts.
By Jeff Ferguson Digital Marketing
How to Hire a Marketing Agency According to Marketo (And How We Did!) When you shop for a digital marketing agency, you need reliable ways to zero in on the one that’s right for your business. Here, we apply selection criteria from a third party – marketing automation company Marketo…
By Jeff Ferguson Digital Marketing
We come from humble roots. Our agency started out as a consulting group with a specific area of expertise and narrow focus. We would perform SEO, PPC, and other digital audits for our clients – and we would do it at an elite level, with an unwavering commitment to our…
By Jeff Ferguson Digital Marketing
I think we can all agree that finding the right search agency to fit your business can be a real challenge. When you were picking whom to partner with, you probably spoke to a half a dozen different companies who all promised that they were the best of the best….
By Jeff Ferguson Digital Marketing
One study says this. Another expert insists on that. And on and on and on it goes… But what it all means for you and your business…well, only YOU know. The fact is, you can’t get to where you want and need to be by just blindly doing what everybody…
By Josiahs Livingston Digital Marketing
My friends already know that I often find ways to sneak Evernote into nearly any conversation, so it should come as no surprise to find out how much I rely on it for assisting my clients. In fact, I would argue that Evernote for digital marketing is probably my most important tool…
By Jeff Ferguson Digital Marketing
By Martin Thomas President & Owner, Always On Communications “I already know what media I need.” “The people who buy my product don’t read magazines.” “I don’t need media planning services – I already know where to advertise to my key prospects.” We’ve all most likely heard statements like this…
By Duff Ferguson Digital Marketing
Branding culture varies widely from company to company. Some CEOs are adamant that the quality of the product speaks for itself, while others are invested heavily in cultivating an image. Regardless of your own company’s particular bias on this issue, talking about the key factors in your brand’s reputation should…
By Jeff Ferguson Digital Marketing
23 May: Google Adds Adometry To Its Ever-Expanding Empire. What Will It Mean For Online Advertisers?
Not too long ago, Google made news when it lost the top spot among The World’s Most Valuable Brands. Of course, that was just the evaluation of one consulting company – Interbrand, to be exact – and it’s not like there’s any shame in falling a step behind equally ambitious tech…