AMPLITUDE DEEP DIVES

Our e-books, points of view, reports, and webinars provide analysis on industry topics, while our quick guides give answers into focused challenges.

VIDEO PODCASTS

Has COVID Changed Online Marketing Forever?

Has COVID Changed Online Marketing Forever?

The pandemic has completely reordered the digital landscape: driving stratospheric change in online behavior and sending e-commerce forward 20 years in a flash. What trends will fizzle, and which will persist?

Decoding the Google Algorithm

Decoding the Google Algorithm: Why Studies Fail

Amplitude’s Jeff Ferguson and Jen Hood of Avant Analytics explain the common statistical errors found in this “research” that render it almost meaningless.

buidling-digital-brand-authentic-way

Building a Digital Brand the Authentic Way

Rick Egan, CMO of FinditParts, explains the hallmarks of digital authenticity and how to recover from mistakes.

keeping-seo-alive-during-time-of-crisis

Keeping SEO Alive During a Time of Crisis

Experian’s digital guru Cesar Recendez outlines what work is mission-critical and what can be safely delayed. Learn how to defend your organic spend to your board!

surviving-crisis-times-with-digital-marketing

Surviving Crisis Times with Digital Marketing

Search marketing expert Jeff Ferguson shares the story of his Search Engine Journal article titled “The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic.”

Ecommerce Security: Staying Safe as a CMO

Ecommerce Security - Staying Safe as a CMO

What CMOs need to know about ecommerce security today to stay safe. Ecommerce security expert Justin Harris explains what marketing info is most prized by hackers and how to know if your website is at risk.

TOOLS

PPC Budget Waste Calculator

PPC Budget Waste Calculator

Discover how much your campaign is wasting on non-converting traffic or under/over aggressive conversions. A recent study revealed that over 75% of paid search campaigns are wasting 50% or more of their budgets on non-converting activates. Our free PPC Waste Calculator will show you how much your campaign is wasting on non-converting traffic or under/over aggressive conversions.

Free SEO Audit

Free SEO Audit

Reveal the issues holding back your website from organic search greatness with this quickie technical site architecture SEO audit. While nothing compares to Amplitude’s full SEO Audit, Roadmap, and Education Services, this Free SEO Audit Tool will reveal the technical site architecture issues holding back your website from organic search greatness.

Programmatic Budget Waste Calculator

Programmatic Budget Waste Calculator

Discover the real cost of your programmatic ad campaigns. Programmatic campaigns provide unmatched targeting and reach, but how powerful can the campaigns be if no one can see your ads? By entering a few numbers, our Programmatic Budget Waste Calculator will show you the real cost of your programmatic ad campaigns.

webinars

SEO Roundtable Webinar

SEO Roundtable: Zero-Click Searches

Knowing searchers are converting directly from your local listings, how can you get the most out of your search strategy and achieve highly-coveted feature snippets?

2020 Holiday Advertising Planner

2020 Holiday Advertising Planner

Amplitude Digital’s search marketing guru Jeff Ferguson outlines how to get your ecommerce brand prepared now for the biggest holiday season of all time.

Decoding the Google Algorithm

Surviving Crisis Times with Digital Marketing

Amplitude’s Jeff Ferguson and Jen Hood of Avant Analytics explain the common statistical errors found in this “research” that render it almost meaningless.

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