AMPLITUDE DEEP DIVES
Our e-books, points of view, reports, and webinars provide analysis on industry topics, while our quick guides give answers into focused challenges.
VIDEO PODCASTS
Has COVID Changed Online Marketing Forever?
The pandemic has completely reordered the digital landscape: driving stratospheric change in online behavior and sending e-commerce forward 20 years in a flash. What trends will fizzle, and which will persist?
Decoding the Google Algorithm: Why Studies Fail
Amplitude’s Jeff Ferguson and Jen Hood of Avant Analytics explain the common statistical errors found in this “research” that render it almost meaningless.
Building a Digital Brand the Authentic Way
Rick Egan, CMO of FinditParts, explains the hallmarks of digital authenticity and how to recover from mistakes.
Keeping SEO Alive During a Time of Crisis
Experian’s digital guru Cesar Recendez outlines what work is mission-critical and what can be safely delayed. Learn how to defend your organic spend to your board!
Surviving Crisis Times with Digital Marketing
Search marketing expert Jeff Ferguson shares the story of his Search Engine Journal article titled “The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic.”
Ecommerce Security - Staying Safe as a CMO
What CMOs need to know about ecommerce security today to stay safe. Ecommerce security expert Justin Harris explains what marketing info is most prized by hackers and how to know if your website is at risk.
TOOLS
PPC Budget Waste Calculator
Discover how much your campaign is wasting on non-converting traffic or under/over aggressive conversions. A recent study revealed that over 75% of paid search campaigns are wasting 50% or more of their budgets on non-converting activates. Our free PPC Waste Calculator will show you how much your campaign is wasting on non-converting traffic or under/over aggressive conversions.
Free SEO Audit
Reveal the issues holding back your website from organic search greatness with this quickie technical site architecture SEO audit. While nothing compares to Amplitude’s full SEO Audit, Roadmap, and Education Services, this Free SEO Audit Tool will reveal the technical site architecture issues holding back your website from organic search greatness.
Programmatic Budget Waste Calculator
Discover the real cost of your programmatic ad campaigns. Programmatic campaigns provide unmatched targeting and reach, but how powerful can the campaigns be if no one can see your ads? By entering a few numbers, our Programmatic Budget Waste Calculator will show you the real cost of your programmatic ad campaigns.
webinars
Core Web Vitals Webinar: Site Optimization & SEO
You may have heard about Google's latest algorithmic update that introduced some very specific ranking signals (that, for once, they told us about ahead of time), which they call Core Web Vitals. However, you may have wondered how this update means for your website and its position in Google's organic search results.
SEO Roundtable: Zero-Click Searches
Knowing searchers are converting directly from your local listings, how can you get the most out of your search strategy and achieve highly-coveted feature snippets?
Surviving Crisis Times with Digital Marketing
Amplitude’s Jeff Ferguson and Jen Hood of Avant Analytics explain the common statistical errors found in this “research” that render it almost meaningless.
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