May 24, 2013

Guest Blog Post: It’s A CPM World After All…

By Susan Waldes Director of Client Services, PPC Associates CPC-based advertising is a very elegant model of determining value and ROI for advertisers and brings an […]
March 14, 2013

Comparison: SMX West 2013 PPC Tune-Up Panel & The eBay AdWords Study

This week I had the pleasure of being a part of the PPC Tune-Up Panel at SMX West 2013 in San Jose. The panel, which was […]
February 8, 2013

Clean Up Your PPC Landing Pages

By Guest Blogger Tim Ash, CEO @ SiteTuners 2013 presents another chance for digital marketers to get better at optimizing their campaigns for improved visitor experience and […]
February 6, 2013

10 Things You Need to Know About Google AdWords Enhanced Campaigns

The confirmed existence of a new Google AdWords “feature” called “Enhanced Campaigns” hit the wire just over an hour ago and people are already starting to […]
June 10, 2011

Amazing PPC Tactics: Presentation on Bidding Strategies (SMX Advanced 2011)

Jeff Ferguson, Managing Partner at Amplitude Digital, provides details on his recent speaking engagement where he presented some advanced (and “amazing”) Google AdWords PPC tactics on […]
April 22, 2011

Which Ads is Facebook Not Approving (Seriously, I’m Asking)?

I can’t be the only one seeing these weird ads on Facebook. Actually, I know I’m not; so, maybe I’m just one of the few that […]
April 8, 2011

Goodbye, Ads Position Preference… We Hardly Knew Ye

This post originally appeared on the Search Engine Watch, where Amplitude Digital regularly contributes articles about leveraging search engine marketing. Like many with active AdWords campaigns in […]