Sir Austen Chamberlain once said, “May you live in interesting times.” For years, it was mistaken as a celebratory toast, but after some research, historians discovered […]
On July 31, 2019, Google released a statement describing its plans to update the Google Ads platform. In the coming weeks, close variants (words and phrases […]
If you’re operating a website that’s responsible for generating revenue, then you know the importance of SEO, pay-per-click, copywriting and social media. Getting traffic and keeping […]
As a business owner or SEM Manager, you are likely tied to strict financial goals. As such, marketers need to constantly be applying tactics that can […]
Organization and proper naming of campaigns in Google Ads and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their […]
There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, […]
Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain […]
I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The […]