April 3, 2020
Advertising During These Interesting Times

Advertising During These “Interesting” Times

Sir Austen Chamberlain once said, “May you live in interesting times.” For years, it was mistaken as a celebratory toast, but after some research, historians discovered […]
September 2, 2019
How to Use Keyword Match Types in Google Ads

How to Use Keyword Match Types in Google Ads

On July 31, 2019, Google released a statement describing its plans to update the Google Ads platform. In the coming weeks, close variants (words and phrases […]
November 11, 2018
How To Start Conversion Rate Optimization and Develop a CRO Strategy

How To Start Conversion Rate Optimization and Develop a CRO Strategy

If you’re operating a website that’s responsible for generating revenue, then you know the importance of SEO, pay-per-click, copywriting and social media. Getting traffic and keeping […]
July 2, 2018
4 PPC Tactics for Digital Marketers

4 PPC Tactics for Digital Marketers

As a business owner or SEM Manager, you are likely tied to strict financial goals.  As such, marketers need to constantly be applying tactics that can […]
June 8, 2018
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Importance of Campaign Structure and Naming in PPC Marketing

Organization and proper naming of campaigns in Google Ads and on Facebook/Instagram is a must for PPC optimization. Any marketing team or growth hacker worth their […]
May 13, 2018
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5 Reasons To Hire a PPC Agency

If you’re a business owner, you know how important it is to stand out from your competitors, which is why you probably invest heavily in promoting […]
March 2, 2018

Guest Blog Post: PPC Doesn’t Suck. You’re Just Doing It Wrong.

There’s nothing wrong with paid search. In fact, it’s a massive opportunity when done right. If you aren’t seeing success in AdWords or other PPC channels, […]
March 2, 2018

5 Signs Your Paid Search Program Needs a Makeover

Has your paid search program grown so much that it’s become difficult to continuously manage and optimize every campaign and group? If you’re fearful that certain […]
March 1, 2018

Negative Keywords: Get Up & Running With Paid Search. And Avoid Getting Run Over Along The Way

I’m currently training for an upcoming half-marathon. Most days, my training consists of running the lovely part of Los Angeles’ Beach Cities called “The Strand.” The […]