December 1, 2020

Has COVID Changed Online Marketing Forever?

The pandemic has completely reordered the digital landscape: driving stratospheric change in online behavior and sending e-commerce forward 20 years in a flash. What trends will […]
October 2, 2020

Black Friday B2C Ecommerce Strategies & Tips: Be the Early Bird!

This year, Black Friday is arriving weeks ahead of schedule! Amplitude Digital’s search marketing guru Jeff Ferguson outlines what has changed in 2020 and how to […]
August 4, 2020

Decoding The Google Algorithm: Why SEO Studies Fail

What if everything you thought you knew about SEO was wrong? Every week, more SEO studies appear. They are dutifully reported by the search marketing blogs. […]
July 14, 2020

Building a Digital Brand the Authentic Way

Is your digital brand truly authentic… or is it just pretending to care? Today’s ecommerce customer wants to know more than just the quality and cost […]
June 12, 2020

Keeping SEO Alive During a Time of Crisis

As an online advertiser during a crisis period, how do you prioritize SEO spending in your media mix? Google rankings are mission critical for ecommerce sales […]
May 28, 2020

Surviving Crisis Times with Digital Marketing

Companies need to be creative to survive and thrive during crisis times. Search marketing expert Jeff Ferguson shares the story behind the story of his Search […]
May 21, 2020

Ecommerce Security — Staying Safe as a CMO

What Chief Marketing Officers need to know about ecommerce security today to stay safe, including: The 3 most likely security breach scenarios for ecommerce companies now […]