February 25, 2019
The Epidemic of Wasted Budget in Programmatic Advertising
Published by Jeff Ferguson on February 25, 2019
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The Epidemic of Wasted Budget in Programmatic Advertising

Bots Are Draining Your Ad Budget A 2016 report from Imperva Incapsula revealed bot traffic comprises the majority of all online traffic. Granted, not all bots […]
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March 19, 2014
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Published by Jeff Ferguson on March 19, 2014
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Is Getty Images Trying To Become The YouTube Of Stock Photography?

Maybe Image ISN’T everything. And maybe Getty Images IS. Here at the official Amplitude Digital blog, we recently revisted the classic 1990 Canon TV spot starring […]
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March 14, 2014
Published by Jeff Ferguson on March 14, 2014
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Marketing: It Sure Looks Like Image Really IS Everything Afterall…

How’s this for a trip down memory lane? In an infamous 1990 television commercial for Canon, then-reigning tennis “bad boy” and cultural phenom Andre Agassi strutted […]
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May 22, 2013
Published by Jeff Ferguson on May 22, 2013
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Enjoy A Banner Year Without Rethinking Everything

Is it time to rethink the banner ad? In a recent blog on MediaPost, Infolinks CEO David Zinman asks this very pointed question, proudly proclaiming, “I […]
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May 10, 2013
Published by Jeff Ferguson on May 10, 2013
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Programmatic Buying: Really The Right Way To Go?

Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, […]
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March 27, 2013
Published by Jeff Ferguson on March 27, 2013
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Banner Ads: Good? Bad? Ugly?

Banner ads. Nobody likes them, right? And they serve no real purpose at all in today’s online world, do they? In fact, you might even say […]
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