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June 26, 2018
Published by Jeff Ferguson on June 26, 2018
Categories
There’s an awful lot of talk in digital marketing circles today about the importance of “diagnostic metrics.” Extremely important. In the world of social media, […]
February 19, 2018
Published by Jeff Ferguson on February 19, 2018
Categories
In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” […]
November 6, 2013
Published by Amplitude Digital on November 6, 2013
Categories
Here at Amplitude, Agency Partner, Jeff Ferguson, recently enjoyed an insightful, compelling conversation about call tracking and conversation analytics with McKay Allen, Inbound Marketing Manager of […]
August 14, 2013
Published by Jeff Ferguson on August 14, 2013
Categories
A recent blog post on MarketingLand.com made a rather bold and damning statement regarding today’s advertising and marketing landscape…immediately from the outset. “Advertising Has A Banking-Industry-Size […]
June 28, 2013
Published by Jeff Ferguson on June 28, 2013
Categories
Big Data. These two simple words seem to be on the tips of tongues in all corners of the digital marketing world today. But just what […]
June 5, 2013
Published by Jeff Ferguson on June 5, 2013
Categories
Once rather simple and straightforward, the multichannel path to purchase has gotten increasingly complicated and circuitous in recent years. Today’s consumer is bombarded by a massive […]
May 15, 2013
Published by Jeff Ferguson on May 15, 2013
Categories
By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is […]
April 10, 2013
Published by Jeff Ferguson on April 10, 2013
Categories
In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking […]
