June 26, 2018

Diagnostic Metrics: What’s Really To “Like” About Them?

There’s an awful lot of talk in digital marketing circles today about the importance of “diagnostic metrics.”   Extremely important. In the world of social media, […]
February 19, 2018

What’s YOUR Conversion?

In a recent post on the popular question-and-answer site Quora, someone asked the following question: “How do you optimize Google AdWords that focus only on traffic?” […]
November 6, 2013

Guest Blog Post: Call Tracking & Conversation Analytics With LogMyCalls’ McKay Allen

Here at Amplitude, Agency Partner, Jeff Ferguson, recently enjoyed an insightful, compelling conversation about call tracking and conversation analytics with McKay Allen, Inbound Marketing Manager of […]
August 14, 2013

Does Advertising Have “A Banking-Industry-Size Fraud Problem”…Or Do Your Metrics?

A recent blog post on MarketingLand.com made a rather bold and damning statement regarding today’s advertising and marketing landscape…immediately from the outset. “Advertising Has A Banking-Industry-Size […]
June 28, 2013

Big Data Means Big Opportunities For Your Business. Are You Ready?

Big Data. These two simple words seem to be on the tips of tongues in all corners of the digital marketing world today. But just what […]
June 5, 2013

Digital Marketing: A Closer Look At Attribution Modeling

Once rather simple and straightforward, the multichannel path to purchase has gotten increasingly complicated and circuitous in recent years. Today’s consumer is bombarded by a massive […]
May 15, 2013

Using Google Analytics To Create Content

By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is […]
April 10, 2013

SEM & Paid Search: Is Competitive Benchmarking Overrated?

In a recent post over at SearchEngineWatch.com, Gregg Hamilton of “Digital Marketing Intelligence” provider AdGooroo elegantly and enthusiastically sang the praises of competitive benchmarking. “Competitive benchmarking […]
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