June 14, 2013

Don’t Overlook The Value & Availability Of Long-Tail Keywords

I once wrote here at the official Amplitude Digital blog about how running along The Strand through Manhattan Beach and Redondo Beach at times puts me […]
June 12, 2013

Google’s Matt Cutts Makes The Native Advertisers Restless Again. Good.

In a recent blog post over at MediaPost Publications‘ Online Media Daily blog, writer/editor Laurie Sullivan wrote about Google guru and webspam team leader Matt Cutts once […]
June 5, 2013

Digital Marketing: A Closer Look At Attribution Modeling

Once rather simple and straightforward, the multichannel path to purchase has gotten increasingly complicated and circuitous in recent years. Today’s consumer is bombarded by a massive […]
May 31, 2013

How To “Moneyball” The SEO Role In Your Company

Baseball has long been called “America’s pastime.” And since the inception of Major League Baseball in 1869, all the way through the 2012 MLB season that […]
May 29, 2013

Ranking The Top 5 SEO Mistakes…With Help From Google’s Matt Cutts

In an April 29 video blog post on the Google Webmaster Help YouTube page, Google’s guru and webspam team leader Matt Cutts addressed the following two-part question […]
May 22, 2013

Enjoy A Banner Year Without Rethinking Everything

Is it time to rethink the banner ad? In a recent blog on MediaPost, Infolinks CEO David Zinman asks this very pointed question, proudly proclaiming, “I […]
May 15, 2013

Using Google Analytics To Create Content

By now, everybody and their brother knows that the key to successful digital marketing and strong SEO is creating compelling content. Of course, this knowledge is […]
May 10, 2013

Programmatic Buying: Really The Right Way To Go?

Programmatic buying has become quite popular in the world of digital advertising and marketing lately. Just how popular? Well, in a recent blog post on eMarketer, […]
May 8, 2013

Nearly Half Of All Companies Don’t Have A Mobile Site. Here’s How To Get Started With Mobile…

Like it or not, smartphones and other mobile devices increasingly dominate our lives – or at least much of our time and attention. But despite the […]