August 2, 2023
How Search Engines Really Work

How Search Engines Really Work

The Internet and the World Wide Web we know today would be utterly unnavigable without search engines. But how do Google, Bing, and the other search […]
November 17, 2020
Using TikTok Advertising To Promote Your Business

Using TikTok Advertising To Promote Your Business

What Is TikTok and How Can I Use It To Promote My Business? If you believe the hype, TikTok is the next Snapchat or Instagram. According […]
April 4, 2020
Time to Pause Your Digital Advertising?

Time to Pause Your Digital Advertising?

With the proper message, your brand should continue its advertising presence in order to position itself for success following the COVID-19 crisis. Consider corporate social responsibility, […]
February 25, 2019
The Epidemic of Wasted Budget in Programmatic Advertising

The Epidemic of Wasted Budget in Programmatic Advertising

Bots Are Draining Your Ad Budget A 2016 report from Imperva Incapsula revealed bot traffic comprises the majority of all online traffic. Granted, not all bots […]
August 6, 2018
Wondering Whats Been Happening With Snapchat

Wondering What’s Been Happening With Snapchat? You’re Not Alone

Snapchat was, for a while, one of the biggest, baddest, and most effective platforms for social media marketing since it blasted into existence in 2011. Over […]
July 2, 2018
4 PPC Tactics for Digital Marketers

4 PPC Tactics for Digital Marketers

As a business owner or SEM Manager, you are likely tied to strict financial goals.  As such, marketers need to constantly be applying tactics that can […]
June 26, 2018
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Diagnostic Metrics: What’s Really To “Like” About Them?

There’s an awful lot of talk in digital marketing circles today about the importance of “diagnostic metrics.”   Extremely important. In the world of social media, […]
May 13, 2018
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5 Reasons To Hire a PPC Agency

If you’re a business owner, you know how important it is to stand out from your competitors, which is why you probably invest heavily in promoting […]
March 19, 2018
The Case Against Taking Paid Search In House

The Case Against Taking Paid Search In-House

We come from humble roots. Our agency started out as a consulting group with a specific area of expertise and narrow focus. We would perform SEO, […]
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