(Los Angeles, CA) — FOR IMMEDIATE RELEASE — Amplitude Digital Inc., a leading Los Angeles digital marketing agency, today announced the acquisition of Fang Marketing, a top search digital marketing agency in Los Angeles.
Fang Marketing is a Google Premier Partner specializing in SEM (Paid and Organic/SEO Search), Social Media, Programmatic and Native Ad Campaigns (Video, Display, Mobile and Audio). The company was founded in 2010 by industry veteran Jeff Ferguson, who has built a team of digital experts and created campaigns for some of the world’s largest and well-known brands.
“We’ve worked collaboratively with Fang for years, so we can attest first-hand to their ability to grow digital sales quickly with paid and organic media,” said Duff Ferguson, Amplitude founder. “We all share a love of data and the drive to help our clients beat out competitors, develop top-performing ad campaigns and win high organic search rankings.”
“While technology is important, it’s people that have the greatest impact in our clients’ results: that is why we hold a 95% client retention rate,” said Josiahs Livingston, partner at Amplitude. “This brings together the most talented experts in PPC, SEO and social into one powerful team.”
As part of the acquisition, Jeff Ferguson will become a partner at Amplitude and lead the search marketing team, including its PPC, Paid Social, Search Engine Optimization (SEO) and Client Services groups. He will be joining founder/partner Duff Ferguson and partner Josiahs Livingston on the executive committee that guides Amplitude’s strategic direction.
“This felt like a natural fit in so many ways,” said Jeff Ferguson, partner at Amplitude. “I respect Amplitude’s data-centric methodology, high-touch communication and results-driven approach. I’m excited to help lead Amplitude and our clients to new opportunities and outstanding results.”
Jeff Ferguson’s history in digital marketing dates back to 1995 where he led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. In 2010, he started Fang Marketing where clients have included renowned brands such as Belkin, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony, and many more.
Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. He is a lecturer on digital marketing strategy at UCLA and a regular presenter at conferences such as Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics and Search Marketing Expo (SMX), among others.
Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he served as a board member of the Los Angeles chapters.
Amplitude Digital is a leading digital marketing agency that grows sales and leads for leading national brands with first page rankings and high-performing ad campaigns. The company specializes in PPC, SEO, programmatic and much more. We are a team of 30 media buyers, search marketers, designers, strategists, web developers, email experts and content marketers.
Founded in 2004, Amplitude is a proud Google Partner and three-time recipient of the Tech Innovator Award. Clients receive data-driven strategy and execution as a part of every campaign: a commitment that has led to over a 95% retention rate. Amplitude campaign optimization is built on Big Data, leveraging Amplitude’s proprietary Audience IntelligenceTM platform and machine-learning algorithms that allow for smarter, faster decisions.